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Blue Castle: From House to Home


You’re walking through the streets of your old neighbourhood, coming from visiting your parents who haven’t seen you in a while. You’ve been spending too much time at the office lately, dealing with an impatient boss and clients that expect you to do too much.

But coming here calms you down. Even though you’re already married with kids on the way, the sights and smells still feel the same.

There’s that park you used to go to with your family. That kopitiam where you would gossip with your friends after school. Things have changed of course, just not that much. There are some new shops here and there, but that old Kedai Runcit is still standing, even if the trees nearby are cut down.

‘It’s been good living here,’ you realized—the memories were pleasant, and even now, nothing’s really changed.

As your walking slows, your eyes land on a house marked ‘FOR SALE’. Brightly coloured, spacious, and, most importantly, here. Where so much of your life has taken place. The thought hits like lightning.

I want to raise my family here.

These were Joe and Linda’s (not their real names) thoughts when they saw Blue Castle—slumbering along the tree-hewn streets of Kelana Jaya. For many homebuyers, there was a natural anxiety that came with choosing a house. Was its location ideal? Was the size decent? And after everything, was it worth their mountains of ringgit? The first option was rarely the last.

On a sunny day, in a park near Blue Castle, 2 people walk in the distance near a lake that spans the whole image from left to right
The natural scenery of Blue Castle

But for Joe and Linda, it wasn’t even a question. There was a large golf course nearby, boasting a wide space of greenery to wander, and a lake that coloured the scenery. The neighbourhood was one they knew well, even the schools, preserved from the memories of their own time—except this time around, it would be for their children to experience.

And Blue Castle was simply beautiful—a space large enough to fit the whole family, with room for the children to run around and carry out their antics.

That was all Joe and Linda needed to know.

A Common Story

An AI-rendered image of Blue Castle's facade
Blue Castle (AI render to protect homeowners' privacy)

We heard Joe and Linda’s story for ourselves, and wanted to help. As with any property, Blue Castle was far from cheap, and gathering cash upfront to satisfy the down payment could take years—crucial ones that would form their children’s upbringing.

First-time homebuyers typically face issues not just with finding a house, but also the delays that come with documentation, dealing with renovations, loan eligibility, and needless to say, the emotional burden of building a home.

We guide potential homebuyers from A to Z with a team of legal and financial experts—not just to smoothen the process, but to provide the human support needed for their reassurance. What made a difference for Joe and Linda was our upcycling initiative, helping them secure the financial means of purchasing Blue Castle while keeping the process as efficient and comfortable for them as possible.

Assuming you already know Urby, then you might know what we’re doing, but maybe not so much why. Your investment with Urby doesn’t just go to generating profit, it also gets us the funds to help families like Joe and Linda, looking to raise their kids in a neighbourhood they already know and love.

If you’ve ever had to buy or rent a living space, you’d know that it wasn’t just about finding a place to live, but finding a place to go back to everyday.

And right now, Joe and Linda are building a home for their family—right in the heart of Blue Castle.

What makes a home?

What is it, really, that makes a home?

To start, a house is not a home. Houses are products of architecture—built out of bricks, wood, and cement—all culminating in the end product of a liveable space. The house is static, laying still. There is something lying beneath its exterior, hinting at its true nature—but it is still unconscious. Given time, even the largest of houses will be reduced to just decoration.

A home on the other hand, is dynamic, moving, breathing. It stirs the area with its noise, absorbing the energy of its environment and projecting it outwards. A home can be anything from sad, lonely, or grieving, to tender, cheery, or content—all for the sole reason that a home is not empty.

Ask anyone what their home was like, and you won’t hear about the architectural details. Instead, you’ll get a story of how they lived, of the people they lived with, and the character of their home—whether it was cozy, elegant, convenient, or spacious.

In other words, the formula of what makes a home is simply:

House + People = Home

Between the busy hours of work, school, and everything else, it’s the thought of having a place to come back to that keeps us going—especially when there are people waiting for us.

We’re helping to realize that vision, one home at a time.